Monika and Szalmaszal flowerdesign Life is a story. It’s never too late to start telling yours.
My name is Mónika Katalin and I’m a florist, a designer and a crafter.
I share this passion with him, Sándor.
Together, we craft things for over two decades. Transylvania has always been the epicenter of various craftsmanships.
We both come from crafter families going back several generations, where some kind of combination of art, intellect and craftsmanship were always present. But never this way.
We are who we are. It defines us. It runs through us.
Threads of chance and fate woven into the intricate designs of our lives, leading us to the craft that now shapes our identity.
It all began while I was attending law university. As I delved deeper into understanding my country's justice system, I had a revelation about the rigid boundaries and neatly defined roles that awaited me beyond the safety of my school desk. It was neither engaging nor challenging, and I realized I wasn't ready for that kind of future.
Simultaneously, I found a seemingly easy job at a flower shop. To my surprise, my employer was a legal counsel herself, who ran the shop as a hobby. With her guidance, I had the privilege of transforming the shop into a proper business with real income. I spent two years working there, during which we relocated the shop to a better location and audience. Despite being offered a partnership, I decided to return to my hometown after completing my studies. With a whole summer ahead of me, I had the time to figure out what I wanted my life to be like.
Finally, with my family's immense support, I ended up renting a small space for my very own flower shop. It became my comfort zone, and I thrived there for nearly 15 years.
Then life gave me a second chance, a recognition that it was time for us to move and grow.
And here we are, after a wonderful detour raising three amazing children, developing our own crafted products that reflect the outcomes of our daily floral work. This journey has shaped the future of Szalmaszal Flowerdesign.
Our mission is to inspire others, giving them a general feel-good sense, brightening our customers' lives, and making them experience the magic of an effortless life. At the same time, it should challenge me personally and ground me in the core of our commitment. To bloom wherever we are planted in our authentic, unique way, to remain memorable through our floral services and products, and to foster a community of heartfelt, like-minded people engaged in a naturally beautiful lifestyle.
This is what, Szalmaszal Flowerdesign – the shop is all about.
